Thursday, February 14, 2013

#SubwayStyle

"Using the power of Tumblr's blogging platform, retail brand Cole Haan has created a viral marketing strategy around the hashtag, #SubwayStyle, posting street-style pics of fashionable New Yorkers riding the subway. To celebrate the campaign and kick off New York Fashion Week, Cole Haan and Tumblr hosted a #SubwayStyle blogger event at the New York Transit Museum in Brooklyn, N.Y. last Thursday."
Bfa_5286_608438-2

Untitled-3

Bfa_5286_608424-2

Cole-haan-tumblr-2

Source:  Mashable

No comments:

Post a Comment