"Food shots are everywhere — hipsters, grandma's, foodies can't stop sharing every appetizer, dessert and cocktail they ingest. Photos fly to Instagram before taking the first bite. It's annoying to many, particularly when the flash of their smartphone's camera in a restaurant distracts you from enjoying your own meal. But wouldn't it be less infuriating if you knew they were posting a photo to help a good cause? That's the aim of FoodShareFilter. The Instagram picture-filter was created by DDB Spain to raise money for an El Salvadoran charity. The cost of the $0.99 download from the App Store and $1.16 on Google Play gets donated to an agricultural program in El Salvador run by Manos Unidas."